Media convergence is the joining together of different mass communication formats and the Internet. This is different from analog data of the past, which is degraded every time it is copied or transmitted. For example, a product like Microsoft’s Xbox would have once been part of the information technology industry, but is now part of the entertainment industry. Grover and Vaswani say that technology convergence is expanding services in what were once traditionally separate industries. What does it mean? According to the process of convergence, science, technology, market, and industry convergence … Experience interactive exhibits from promising start-ups and industry leaders at Warner Bros. Studios backlots. “Convergences are the best places to find new opportunities. Technological, Economic, Cultural. They transitioned to optic / digital electronic technology. Computer products have not traditionally been regulated. "Beta-convergence" on the other hand, occurs … For example, Amazon is considered by many to be a purveyor of physical goods. The jury is still out on how these different types of convergence will affect people on an individual and societal level. For example, the so-called fax revolution was produced by a convergence of telecommunications technology, optical scanning technology, and printing technology. #Health diaries The history of convergence is difficult to trace. “The converging technology landscape is hugely varied. Framework to assess industry convergence in high-technology environments 3.1. The Converging Technologies for the European Knowledge Society (CTEKS), a label from The European Commission sees the goals of converging technology in Europe as to solve societal problems such as obesity. Answer: Convergence of technology is the interaction of two or more different technologies in a single device or system. A special thank you to all the attendees, vendors, and partners who have supported AT&T SHAPE. I am concerned about certain factors of American society. In conclusion, if the “future is friendly” as the Telus catchphrase proposes, then everyone will end up in the next few years with a smartphone that they will be able to plug everywhere using some sort of kit. * The views expressed in this presentation do not necessarily reflect the views of AT&T. In an integrated system there is separation between the multiple systems, bridged by a device acting as an intermediary. If you continue to use this site we will assume that you are happy with it. We mention five ofthem:(1)digitisation,(2)technologicaladvancesintransmissiontechniques, (3)greatadvancementsinnetworkspeeds,compressiontechniques,andstorage The company also makes apps for what once their fiercest competitor Apple, and perform research for speech recognition and AI. Let (X,Σ,µ) be a complete measure space. Elements of Technology Convergence Examples of convergence technology. In fact, most smartphones include (or will include) features of “traditional” cell phones, but also, devices like cameras, computers (desktop or laptop), electronic agendas, GPS, MP3 players and video game consoles. Although their core business is the search engine, Google developed the Android OS that competes with Apple’s iOS, and converges with telecommunications in their Google TV. All these products have some technology convergence with the ereader having web browsing, the MP3 player plays videos and the camera records video. Stephen Gold, who was the CMO, VP of Business Development, and expert on artificial intelligence, said that, “Cognitive computing marks the arrival of a new era in computing.” The cognitive computing was done through a series of algorithms and APIs called Watson, which is rooted in natural language processing, and uses the different language analysis algorithms to find answers to questions. Machine learning is the next big opportunity. The Digital Millennium Copyright Act (DMCA) provides a mechanism for copyright holders to protect their content. In our case, we took our knowledge of digital marketing and advertising to a group that had historically never needed it: libraries. The Intelligent In-Store Displays Are Watching You. The jury is still out on how these different types of convergence … The mixing of professional and personal content as a part of everyone’s lives. Convergence technologyTypes & ExamplesICT1The three c's#1Computer Technology#2Content Technology#3Communication TechnologyVarious types of data such as voice, texts, video and graphics into digital formFor example: youtubeDigital Convergencegrouping of services that integrates sms with voicefor example: voice smsmessaging convergenceconcept in which old and new media intersectfor … Some people may see the technology as threatening or not useful, and some may see it as the next big disruptor. Innovations are constantly being diffused into goods and many are becoming an integral part of products. Many of them have developed or already have in place deep partnerships with other companies and sectors that help them in developing their technology, bringing it to market, or distributing it. The most extreme example of technological convergence would be one machine that controlled every media function. ETC Group, known legally as Action Group on Erosion, Technology, and Concentration, list themselves as a group dedicated to addressing the issues that new technologies may bring on poor and vulnerable people. There are currently no planned dates for future SHAPE events, this site will be retired in 2021. I would advise newly minted Ph.D.’s to do something different from what others are doing, to push the boundaries. Adobe is a developmental leader in what some experts consider the inevitable convergence of advertising, sales, and marketing technology. Since successful innovative technologies were subsumed into many products, there are a host of companies that could be considered pioneers and leaders in convergent products. Commentdocument.getElementById("comment").setAttribute( "id", "a97796d4fa1a61edfa75455b79bb2996" );document.getElementById("fabe403e1d").setAttribute( "id", "comment" ); This site uses Akismet to reduce spam. Linking this second form of convergence with the first form leads me to predict that the convergence in terms of technological tools in smartphones will also result in an explosion in the number of smartphones kit available for any type of other technological tool, similar to the iPod car kit. It also includes the processes of electronic data, software, and its infrastructure. Convergence, convergence and convergence, but what the heck are you talking about? Amazon Prime Video started streaming content in 2011, including movies and television episodes. “We currently are seeing the benefits of nanotechnology as it allows the convergence of technologies in our cell phones, computing power, medical science, and even in the clothes we wear. 56SHARES. They also have their Adobe Creative Suite of products that focus on graphics for everything from print media to movies that take advantage of the digital convergence of data. Not too long ago, the library had a monopoly on research. technological convergence encompasses two interdependent areas: technical design and functionality. To date, there have been 10 generations of the iPhone, and other convergent products and services include the iPad, the Apple watch, and iTunes. With the aging of the federal workforce, we are unable to hire and keep new young folks with new skills and areas of knowledge. Camera – Nikon Coolpix P330. Additional examples include the internet of things (IoT), converged Bluetooth-connected devices and high-bandwidth Wi-Fi data networks to power intelligent sensors embedded in household appliances, automobiles, thermostats and similar everyday items. ... and visualizing the patterns of digital transformation at the industry level with a particular focus on the role of technology convergence. 13). Further, Google has tried its hand at every other major offering that Microsoft, Amazon, and Apple have. A tablet computer is another example of technology convergence. Nanotechnology, biotechnology, information technology, and cognitive science (NBIC) are diverse fields that are converging, described as “Converging technologies for improving human performance”. In 2014, IBM introduced the Watson IoT platform, touting the converged technology as IoT that “thinks.”. Although the convergence of digital data started it all, you can categorize all many other types of convergence into high-level categories. This environmentalist group calls converging technology BANG, which stands for bits, atoms, neurons, and genes. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Share Tweet. Thus, more and more media such as advertising billboards, magazines, newspapers, radio stations, SMS, and television networks, produce content that includes an expression such as “visit our website at …”, that refers to a specific Internet website. The application to major world problems such as terrorism, famine, and climate change. _abc cc embed * Powtoon is not liable for any 3rd party content used. Some types are: Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks. I predict that we’ll see many more inventive cross-applications of new technologies, especially in startups. Media convergence has been coming on slowly for decades. The devices in OT are charged with making adjustments in operations, such as in manufacturing or industrial environments. Be inspired by visionary speakers. In the USA, the government (referring to it as NBIC) sees its apex as the mastery of the nano-scale world where life and non-life is integrated in the improvement of human performance. Your goal should be to get to the next level to get people to use the technology, and for it to become disruptive.”. The common 3 types of AI: 1. narrow or weak AI, 2. general or strong AI, 3. artificial general superintelligence – AGI. Types of Convergence There are various types of convergence that occur. „coming together of different equipment and tools for producing and distributing news‟ (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work – the coming together of different media products/technology. Microsoft: Best known for its Office and Windows product lines, Microsoft has had its collective hand in almost all of the convergent technologies discussed here, including software and hardware. Technology convergence has produced devices which are designed specially to replace a number of different devices. Converged solutions are considered more stable than integrated solutions because externally they appear to be one system, functionally converged. Watch for big company like Salesforce to acquire one of the successful CDP companies soon. There are 5 elements of Technological Convergence which are: [1] Technology,It is a common for technologies that are viewed as very different to develop similar features with time that blur differences. There are three big technologies that now underlie the next big crop of convergent breakthroughs, these include: Technologies converging can affect or even transform every sector of the economy. Another convergence–this time of the regulators–has been suggested by experts. Now computing has evolved to separate but interconnected computers everywhere. “The future is converging technologies. Founded in 1997, as a mail-order movie rental company. 2) People Magazine conducted the research on “The Selfiest Cities in the World”. Using health data that is genetic, social, and individual to redefine the medical practice. All next-generation AI systems will beat the Turing test. The first kind (sometimes called "sigma-convergence") refers to a reduction in the dispersion of levels of income across economies. Historically, IT and OT were also separate processes, now, they are converged and improving thanks to the Internet of Things (IoT). At SAP’s annual SAPPHIRE NOW event in Orlando in 2014, the overwhelming majority (90 percent) of business leaders felt that technology convergence will change the way that they do business, that it will drive innovation (59 percent), and relatively few (29 percent) thought that increasing revenue was the reasoning for working on converging devices. — Jean-Francois Belisle, M.Sc. The most extreme example of technological convergence would be one machine that controlled every media function. Telephones began as audio / electronic technology. AT&T Futurist Report: Blended Reality–The Future of Entertainment, 5G, & Mobile Edge Computing, Allows and encourages new ways to communicate, In media, the audience can become more active than passive, Encourages new product acceptance, as some of the functions are already well-known, Less siloed information with digital data, A single piece of technology simply does more, One set of infrastructure is cheaper to operate, Different price points can be addressed with essentially the same technology, Watching media on a wide range of devices, In certain fields like film production, what was once all professional-level equipment is now in the hands of everyone, Some converged devices are less reliable than the devices that perform a single task; they have lower quality, With each added capability, the original device function is decreased, Possible waste of investments in separate technologies that was already made, Increased expense in the combination of services and products and the need for a faster network. 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